|
  |
|
|
Now You Can Count Real People Instead of Visitor Cookies
For some while now, about 2 years or so, there’s been a new resource for web marketeers and ad agencies alike: Quantcast.com. Like many other web traffic metering services, they work by counting the number of cookies that users accept. However, it has been known for a long time that many web visitors do NOT accept cookies, and that many more erase them from time to time. So, cookie counting does not equal the true count of a site's visitors. However, until now, nobody has had a good solution to this problem. We have all been living with it, since we couldn't do anything about it. However, just this last week, Quantcast.com has installed new technology that automagically adjusts its rankings and statistics according to careful research they've done about how cookies are treated by different kinds of users, browsers, and environments. Here is the story: Quantcast shows two kinds of site traffic measurements: 1. Estimated traffic
2. Metered traffic from cookies They also provide an amazing amount of demographics on the real or estimated economics, ages, sex, family status, income, educational level, and so on of the site’s visitors. To see an example, visit their page for one of our own health related sites — Level1Diet.com. You’ll notice that they link you to dozens of ’similar sites’ that have a similar audience profile by demographics, psychographics, etc. This is remarkable information. You won’t find such detailed visitor profile info on any public advertising metrics site. In fact until recently, you would have had to pay online data and marketing research companies thousands of dollars just to get access to similar data. This ‘free access’ is amazing… and extremely useful. Quantcast Marketing Info is Used For: 1. Advertisers — media buyers and ad agencies, who want to know about the sites where they buy banners, links or other ads.
2. Ad-accepting sites or the ‘new media’ companies themselves, who want to know about the incomes, education, and other habits of their visitor traffic.
3. Competing sites, who want to know about the traffic and profiles of their competitors… for marketing purposes.
The New Improved Cookie-Metrics at Quantcast Since June 22nd or so, the usual cookie measurements have been automatically adjusted to account for the frequency that cookies are erased, modified, and so on. This makes significant differences between visitor measurements before and after the new adjustments. Some visitors erase cookies more often than others. This tendency can be predicted by the type of visitor — their profile specifics — and by the type of site being measured — by contents and related site characteristics You can read about this new technology at the new Quantcast Cookie technical info page. They also have a “Cookie Corrected Audience Data” whitepaper PDF that explains even more. This is very sophisticated stuff. However, it appears that Quantcast total traffic estimates and specific audience profile estimates have shifted dramatically after this improvement. Many sites have changed their relative positions by 10, 20 or even 25 percentage points. Some went up and some down of course, in the new ratings. Becoming a “Quantified” Web-Site If you’re a web marketeer, we recommend you apply for a Quantcast account, which is free. They will give you a snippet of cookie code to copy and place in your footer that lets them accurately measure your traffic. The code snippet is not visible to visitors and doesn’t slow down your site. However, even if you decide NOT to join their metrics system, you should use Quantcast often to keep track of your ‘estimated’ traffic and visitor profiles, no matter how broad and rough they might seem. It will be nice to know what incomes, family size, education, and other info can be estimated about your traffic. Good luck to you in the highly competitive web marketing world. We think using Quantcast.com several times a week will help you in the struggle to monetize your web.
|
Contributor's Note
We get nothing when we refer people to Quantcast.com. We simply think they are one of the very best free traffic analysis sites on the web. When you see the amount of detail they provide, we think you will agree. Certainly no ad agency should ignore this excellent resource!
|
|
|
 |
|
PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
I am interested in your opinion on a new blog gadget from Shout Mix. My blog is turning conversions like magic!
The copyright for this content entitled "Now You Can Count Real People Instead of Visitor Cookies" has been specified by the contributor as:
All Rights Reserved
This content may not be copied, distributed or adapted by anyone under any circumstances.
|
|
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
